Senior Marketing Manager (Creative)

Marketing - Creative

Bengaluru

Job Description

Who We Are:

Gameberry Labs, a thriving mobile games studio established in 2017 and headquartered in Bangalore, has aimed for an extraordinary vision – to become the premier game development company on a global scale. As a bootstrapped and profitable startup, Gameberry Labs has taken the mobile gaming scene by storm. Since our inception in 2017, our games 'Ludo STAR' and 'Parchisi STAR' have captivated players around the globe, resulting in an impressive 250M+ downloads.

Our Belief:

Our profound belief in the transformative ability of mobile games lies in their power to reshape modern connections, entertainment, and learning experiences. We see them as personal buddies that boost our brains, melt away stress, and keep spirits high - anytime, anywhere.

Our Mission:

We want to make millions of people happy with games that they would love to grow old with. We are driven by a passion for creating exceptional gaming experiences that people will cherish for years to come. With our fearless team of dreamers and innovators, we are constantly pushing the boundaries of what's possible in the world of mobile gaming.

Highlight Reel:

We've rocked an impressive 250M+ game downloads.
We have made $150M+ in lifetime revenue from our games.
Both 'Parchisi STAR' and 'Ludo STAR' have hit 100M+ downloads individually.
We were in the list of Top 10 India HQ Games Publishers in 2021.
We have handled more than 1M+ concurrent users playing our game in 2020.

Cool Tidbits:

Our games attract a monthly player base equivalent to the population of Australia, with over 20M players engaging each month!
Players spend an astronomical 297.6 Mars Round Trips worth of time on our games daily!!

Job Requirement

Join our games marketing team as Senior Creative Marketing Manager. In this role, you will be responsible for conceptualizing performance marketing ads across all asset types for our games. We are looking for someone who has a creative & data-driven mindset. This role will drive the game’s creative strategy for user acquisition campaigns & marketing efforts on the App/Play store to deliver business KPIs. You will also collaborate closely with our in-house campaign team and creative studio team on getting these assets developed.

Roles & Responsibilities:

Creative Strategy Development: Drive the development of a comprehensive user acquisition creative strategy aligned with business objectives and market trends.
Research and Insights: Conduct in-depth research on mobile gaming creatives & share insights related to creative trends/ messaging opportunities/format/copy/user motivation with larger team on weekly basis.
Campaign Conceptualization: Conceptualize impactful storyline/narrative for performance marketing campaign assets across various digital channels
Collaboration: Work closely with cross-functional teams including campaign, product, analytics, in-house art team
Creative Asset Management: Oversee the creation and optimization of creative assets, ensuring consistency with brand guidelines, line of communication, and campaign objectives.
Performance Analysis: Analysis of campaign performance metrics to identify opportunities for optimization and growth.
Persona-Driven Research:- Understand target personas for our game and develop ad creatives that resonate with their interests and preferences.
Creative Experiments (Play Store/App Store Experiments): Conceptualize, execute & iterate App/Play Store experiments (game screenshots) to deliver on KPIs.

Requirements:

MBA or Master’s degree from prestigious advertising/communication school
10-12 years of proven experience & deep experience in creative strategy, conceptualizing ads ((animated video, UGC’s, static banners, text ads) ) for different platforms (google UAC, Meta, TikTok, Unity etc) for performance marketing campaigns.
App marketing experience is a plus
Good research skills, curious and interested in learning about new cultures & geos
Heavy interest in US pop culture
Copywriting skills will be a plus
Should have basic understanding of digital marketing
Hands-on experience in copywriting, conceptualizing video ads
Experience of being in gaming UA team will be an added advantage
Ability to present strong opinions on critical decisions and creative best practices
Attention to detail, strong creative aesthetics & project management skills
Passionate about playing mobile games.

Your Adventure at Gameberry Labs:

At Gameberry Labs, we're all about riding the wave of new trends, and tech and building the best possible player experience that shapes the gaming universe. We strive to be at the forefront of casual game entertainment.

When you join us, you're stepping into a place where your ideas count and your impact matters.

We offer an autonomous studio setup that fosters fast decision-making, empowering you to make a significant impact and accelerate your professional growth.

Why Choose Us:

Freedom to be you.
Get in on a seriously competitive salary.
Hungry? Enjoy free daily lunches.
We've got your back with company-paid health insurance.
Team fun? It's our thing!
Opportunity knocks with limitless growth potential.
We're making a global splash.
Your playground: a studio that owns the P&L of its creations.
Inspiring, down-to-earth teams are our secret sauce.
Dive into challenges, learning, and growth at warp speed.
We want to take India to the list of "Top 10 Gaming Studios" in the World.

Ready to embark on this thrilling quest? Join us and let's create gaming history, one pixel at a time.